EITC Awareness Day

 EITC Awareness Day--January 27, 2012 was a huge success!

Read the Thank you from Verlinda Paul for Your Part in this Success here

The Earned Income Tax Credit Awareness Day proved to be a huge success. More than 400 events were held around the country to bring better awareness about this important credit. And, the attention given by the local events were aided by heavy Twitter traffic, news releases, newletters, banner ads, blogs, banner ads, and more.

Thanks to all who participated for making the day a success. Here are some of the great things accomplished:

• More than 400 events held around the country including news conferences, return preparation, news releases, and more
• Nation-wide TV interviews in both English and Spanish with 14 airings for each reached a potential audience of over 1.5 million viewers
• English radio interviews reached almost 1,000 stations nationwide and print media reached almost 819K workers
• Print and radio interviews in the Spanish market topped 550K
• Awareness Day social media presence was explosive.  Early results showed over 650 tweets referencing EITC on January 27th alone made over 1.8 million impressions. Since the beginning of the year, use of our sample message has driven 5,464 to the IRS.gov EITC landing page and 868 to the EITC Central social media page.

We are still gathering data and will provide updated results at the end of March.

 But we Still Need to Spread EITC Awareness Message

Not everyone who is eligible has filed a tax return and claimed the credit.  There is still time to reach those who may qualify and do not know it.  Find ways to continue to get the EITC message out throughout the 2012 Filing Season here.

Here are some resources to help you:

•  YouTube Videos
  • View EITC Tax Tips: 2012 Earned Income Tax Credit
  • Consejos Tributarios: Crédito Tributario por Ingreso del Trabajo 2012 

  • View EITC Tax Tips in ASL and Open Caption:  2012 Earned Income Tax Credit

• News Releases, Print Media, and More

• Twitter Messages, Widget, Podcasts, and Screen Saver and Badge Graphics

• See our Basic Marketing Materials for more products and ideas.--news releases, how to tips on on writing a feature story or letters to the editor, and more.

• See our Tried and True Tips for keeping taxpayers informed and raising their awareness of this very important credit throughout the year, and

EITC Awareness Day Vision Statement

EITC Awareness Day is a one-day blitz - in mainstream and social media -to reach the broadest possible range of potentially-eligible taxpayers, including taxpayer segments we believe under claim EITC and newly eligible taxpayers

EITC Key Messages

IRS estimates four of five eligible taxpayers claim and get their EITC. You can help increase those numbers. See more of our Key Messages for 2012.

EITC is a financial boost for working people in a recovering economy. EITC can put up to $5,751 into the pockets of eligible taxpayers (even more if they live in a state with a similar state credit). This is money taxpayers can use to make their lives a little easier now or money they can put away for a rainy day. With a simple check of a box, taxpayers can convert their income tax refunds into I Savings .

But, taxpayers must file and claim the credit to receive it. And, that all begins with awareness of EITC.

Find out how you can get involved in your community and increase EITC Awareness.

Contact your IRS relationship manager or e-mail us at partner@irs.gov. Follow us on Twitter at IRSEITCDay.

Updated 2/23/2012